%0 Journal Article
%T 古着与二手市场电商经营策略及运营方式研究<br>Research on the Business Strategies and Operational Methods of Vintage Clothing and Second-Hand Market E-Commerce
%A 陈亚楠
%J E-Commerce Letters
%P 6350-6358
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341874
%X 本文主要探讨了古着与二手市场电商的现状、困境及未来前景。文章指出&#65292;随着环保意识提升&#65292;二手市场规模迅速增长&#65292;尤其是服饰领域&#65292;但平台面临商品质量、供应链管理、市场竞争等挑战。针对这些困境&#65292;平台需要优化供应链、建立消费者信任&#65292;并通过差异化定位、创新模式、以及技术进步提升竞争力。此外&#65292;跨境电商的兴起和政策支持也为二手市场的发展提供了新的机遇。文章最后提出了未来电商发展的策略建议&#65292;如品牌定位、用户体验优化和营销策略制定。<br>This article examines the current state, challenges, and future prospects of the vintage clothing and second-hand e-commerce market. It notes the rapid growth of the second-hand market, especially in apparel, driven by increased environmental awareness. Challenges include product quality, supply chain management, and market competition. In response to these difficulties, platforms need to improve supply chains, build consumer trust, and enhance competitiveness through differentiation, innovation, and technology. The rise of cross-border e-commerce and policy support also offer new opportunities. The article concludes with strategic recommendations for e-commerce development, such as brand positioning, user experience optimization, and marketing strategies.
%K 电商平台&#65292
%K 营销策略&#65292
%K 古着电商<br>E-Commerce Platform
%K Marketing Strategy
%K Vintage Clothing E-Commerce
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=101708