%0 Journal Article
%T Women’s Taste and Fashion Consumption: Modern Life in Chinese Elite Families in the 1930s
%A Qing Zhao
%A Pengfei Xing
%J Advances in Applied Sociology
%P 695-714
%@ 2165-4336
%D 2024
%I Scientific Research Publishing
%R 10.4236/aasoci.2024.1411045
%X This article investigates 1930s home design in Shanghai through magazines and newspapers, highlighting changes in gender roles and domestic tastes. It analyzes how middle-class families balanced luxury and affordability by examining the styles and possessions showcased in Star Families. Using the Shanghai YWCA’s “Special Issue of National Products Exhibition” as a case study, the article explains how the “Model House Exhibition” promoted national products through furniture displays, product trials, and speeches. Elite women played a crucial role in shaping their homes and daily lives, despite bourgeois standards indicating social hierarchies. The article argues that ethnic interests redefined middle-class aesthetics, creating a blend of local and Western influences. By emphasizing home aesthetics, individuals expressed their cultivation and identity, reflecting their aspirations for modern life.
%K Fashion Consumption
%K Domestic Aesthetics
%K Elite Women
%K National Products Promotion
%K Shanghai 1930s
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=137566