%0 Journal Article
%T 新媒体时代下的电商直播模式探析<br>Analysis of the E-Commerce Live Streaming Mode in the New Media Era
%A 李宝麒
%J E-Commerce Letters
%P 3600-3605
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341560
%X 近年来&#65292;依托移动互联网的普及、各类社交媒体的崛起以及网络红人的影响力&#65292;电商直播迅速兴起&#65292;成为新媒体时代一个具有巨大发展潜力和市场空间的领域。一方面&#65292;电商直播的交互性和便利性吸引了大量消费者在线购物&#65292;另一方面&#65292;迅速崛起的电商直播领域也充斥着大量的问题亟待解决。本文对电商直播模式的发展现状以及问题进行探究&#65292;以期为该行业的发展提供借鉴。<br>In recent years, leveraging the prevalence of the mobile Internet, the emergence of diverse social media platforms, and the sway of online influencers, e-commerce live streaming has witnessed a rapid upsurge and emerged as a domain with vast development potential and market space in the new media era. On the one hand, the interactivity and convenience offered by e-commerce live streaming have lured a considerable number of consumers to make purchases online. On the other hand, the burgeoning field of e-commerce live streaming is also replete with a multitude of problems that demand urgent solutions. This article delves into the development status and issues of the e-commerce live streaming model, with the aspiration of providing references for the advancement of this industry.
%K 网红经济&#65292
%K 电商&#65292
%K 直播<br>Internet Celebrity Economy
%K E-Commerce
%K Live Broadcast
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=100607