%0 Journal Article
%T 电子商务环境背景下消费者权益保障研究<br>Research on Consumer Rights Protection in the Context of E-Commerce Environment
%A 杨清屿
%J E-Commerce Letters
%P 3816-3821
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341585
%X 随着信息和通信技术的快速发展&#65292;电子商务已成为现代经济的重要组成部分&#65292;对消费者的日常生活产生了深远影响。电子商务不仅降低了交易成本&#65292;提升了交易效率&#65292;还极大地改变了消费者的购物习惯。然而&#65292;电子商务的快速发展也带来了一系列问题&#65292;尤其是消费者权益保护问题日益凸显。本文旨在探讨电子商务中消费者权益保障面临的现实困境&#65292;并基于这些问题提出相应的建议和措施&#65292;以期为完善我国电子商务环境下的消费者权益保护体系提供参考。<br>With the rapid development of information and communication technology, e-commerce has become an important component of the modern economy and has had a profound impact on consumers&#8217; daily lives. E-commerce not only reduces transaction costs and improves transaction efficiency, but also greatly changes consumers&#8217; shopping habits. However, the rapid development of e-commerce has also brought a series of problems, especially the increasingly prominent issue of consumer rights protection. This article aims to explore the practical difficulties faced by consumer rights protection in e-commerce, and propose corresponding suggestions and measures based on these issues, in order to provide reference for improving the consumer rights protection system in China&#8217;s e-commerce environment.
%K 电子商务&#65292
%K 消费者权益&#65292
%K 保障机制&#65292
%K 民法保护<br>E-Commerce
%K Consumer Rights
%K Protection Mechanisms
%K Civil Law Protection
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=100693