%0 Journal Article
%T “英雄”图像符号的塑造——以“草原英雄小姐妹”为例
The Shaping of the “Hero” Image Symbol—Taking “Grassland Heroine Sisters” as an Example
%A 姜晔
%J Journalism and Communications
%P 1375-1381
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.126209
%X 本文将新闻宣传聚焦在“草原英雄小姐妹”这一英雄形象上，力图展现其图像符号的塑造全景。二十世纪六十年代早期，在媒体社交语境之下，中央报刊、地方政府、及文艺创造三方联动，将牧民追赶羊群被冻伤这一英雄事件不断挖掘重构，层级性地构建了一套从世界观到方法论的意识形态渗透机制，从而有效地调动了民众建设国家的高涨热情。
This article focuses on the news propaganda of “Grassland Heroine Sisters” and aims to present a comprehensive view of the image symbol creation process. In the early 1960s, under the social context of the media, the central press, local government, and literary and artistic creation jointly explored and restructed the heroic event of frostbite caused by herdsmen chasing sheep, and constructed a set of ideological infiltration mechanism from worldview to methodology at various levels, thus effectively mobilizing the people’s high enthusiasm for national construction.
%K 英雄，
%K 各像群像，
%K 层级宣传
Hero
%K Each Image and Group Image
%K Level Propaganda
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=99822