%0 Journal Article
%T 社交电商在电影产业中的应用<br>The Application of Social E-Commerce in the Film Industry
%A 杨钦
%J E-Commerce Letters
%P 1955-1960
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341352
%X 社交电商的飞速发展&#65292;正使其作为一种新兴商业模式逐步融入到各行各业。电影产业作为一种核心性创意文化产业&#65292;亦经历着社交电商带来的深层次变革。电影产业的发展不仅能够满足国民的精神生活需求&#65292;而且对整个文化产业的繁荣具有关键性的推动作用。社交电商在电影产业中的应用已经成为了一种趋势&#65292;主要通过结合社交媒体的传播力量和电商平台的交易便利性&#65292;对电影产业产生多方面的影响。通过社交平台和电商平台&#65292;电影产业能够被更好地推广和销售&#65292;同时也能够为消费者提供更加便捷和个性化的购票体验。本文将就社交电商在电影票务销售、电影衍生产品销售、多元化营销策略等方面的应用&#65292;探讨社交电商如何为电影产业带来新的发展机遇。<br>The rapid development of social e-commerce is gradually integrating it as an emerging business model into various industries. The film industry, as a core creative cultural industry, is also undergoing profound changes brought about by social e-commerce. The development of the film industry can not only meet the needs of people&#8217;s spiritual life, but also play a key role in promoting the prosperity of the entire cultural industry. The application of social e-commerce in the film industry has become a trend, mainly through the combination of the communication power of social media and the transaction convenience of e-commerce platform, which has a multi-faceted impact on the film industry. Through social platforms and e-commerce platforms, the film industry can be better promoted and sold, and it can also provide consumers with a more convenient and personalized ticket purchase experience. This article will explore the application of social e-commerce in movie ticketing sales, movie derivative product sales, diversified marketing strategy, and explore how social e-commerce can bring new development opportunities to the film industry.
%K 社交电商&#65292
%K 电影产业&#65292
%K 产品销售&#65292
%K 营销策略&#65292
%K 发展机遇<br>Social E-Commerce
%K Film Industry
%K Product Sales
%K Marketing Strategy
%K Development Opportunity
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=99724