%0 Journal Article
%T “她经济”背景下女性在电商平台的消费行为研究
Study on Women’s Consumption Behavior on E-Commerce Platforms in the Context of “Her Economy”
%A 金梦琪
%J E-Commerce Letters
%P 1584-1588
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341310
%X 近年来，时代变迁促使购物方式多样化，电商平台深度融入民众生活，尤受女性青睐。在“她经济”浪潮中，女性成为电商购物的主力，其消费规模持续增长。女性消费行为受经济条件等多元因素影响，展现出独特偏好。本文聚焦于“她经济”视域下女性在电商平台上的消费习惯与特点，深入剖析其背后的驱动因素。
In recent years, changing times have led to the diversification of shopping methods, and e-commerce platforms have been deeply integrated into people’s lives, especially favored by women. In the wave of “her economy”, women have become the main force of e-commerce shopping, and their consumption scale continues to grow. Women’s consumption behavior is influenced by a variety of factors, including economic conditions, and shows unique preferences. This article focuses on women’s consumption habits and characteristics on e-commerce platforms in the context of “her economy” and analyzes the driving factors behind them.
%K 她经济，
%K 女性，
%K 电商平台，
%K 消费行为
Her Economy
%K Women
%K E-Commerce Platform
%K Consumer Behavior
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=99602