%0 Journal Article
%T 大数据背景下电子商务对消费者行为的影响研究<br>Research on the Impact of E-Commerce on Consumer Behavior in the Context of Big Data
%A 喻义政
%J E-Commerce Letters
%P 622-628
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341193
%X 随着大数据技术的快速发展&#65292;电子商务平台成为消费者重要的生活工具&#65292;而电子商务平台也影响着消费者的行为、偏好、购买倾向等方面。本研究旨在探究大数据背景下电子商务对消费者行为的影响&#65292;从大数据背景下电子商务的特征、消费者行为理论与决策的概念入手&#65292;通过相关文献的探索&#65292;探究电子商务平台对消费者的购买决策、消费习惯和忠诚度的影响。进一步分析抑制消费者行为的主要因素&#65292;探讨电商助力消费存在的问题&#65292;进而为电商平台提出提升消费者行为的合理对策和建议&#65292;使消费者获得更好的满意度&#65292;以期促进电子商务平台的可持续发展。<br>With the rapid development of big data technology, e-commerce platforms have become important life tools for consumers, and e-commerce platforms also affect consumer behavior, preferences, purchasing tendencies, and other aspects. This study aims to explore the impact of e-commerce on consumer behavior under the background of big data. Starting from the characteristics of e-commerce under the background of big data, consumer behavior theory, and decision-making concepts, through the exploration of relevant literature, this study explores the influence of e-commerce platforms on consumers&#8217; purchasing decisions, consumption habits, and loyalty; further analyzes the main factors that inhibit consumer behavior, explore the problems of e-commerce in promoting consumption, and propose reasonable countermeasures and suggestions for e-commerce platforms to improve consumer behavior, so as to achieve better consumer satisfaction and promote the sustainable development of e-commerce platforms.
%K 大数据&#65292
%K 电子商务平台&#65292
%K 消费者行为研究&#65292
%K 网络环境<br>Big Data
%K E-Commerce Platforms
%K Consumer Behavior Research
%K Network Environment
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=98477