%0 Journal Article
%T Changes in the Focus of Shiseido Company¡¯s Women¡¯s Work Policy Since the 1990s
%A Tianyuan Guo
%J Open Access Library Journal
%V 11
%N 11
%P 1-7
%@ 2333-9721
%D 2024
%I Open Access Library
%R 10.4236/oalib.1112478
%X Since the 1990s, the focus of Shiseido Company¡¯s work policy for women, one of Japan¡¯s leading women-friendly companies, has gone through three phases of change. In the first phase, from the 1990s, the focus was on guaranteeing women¡¯s legal childcare leave time; In the second phase, from 2000 to 2009, the focus was on realizing women¡¯s balance between working and raising children; And in the third phase, from 2010 to the present, the focus of the work policy has shifted to the cultivation of women¡¯s management and the development of women¡¯s career potentials. These three phases reflect the changes in women¡¯s consciousness in Japanese society, but the gender division of labor in which ¡°men are breadwinners; Women are homemakers¡± has not yet been fundamentally changed, and there is still a long way to go before equality between men and women in the workplace can be realized.
%K Shiseido Company
%K Women¡¯s Work Policy
%K Gender Equality
%U http://www.oalib.com/paper/6840965