%0 Journal Article
%T 大数据背景下制造业电子商务发展研究<br>Research on the Development of Manufacturing E-Commerce under the Background of Big Data
%A 王溪鹭
%J E-Commerce Letters
%P 116-120
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341129
%X 大数据背景下&#65292;电子商务对于制造业发展的推动作用越加明显&#65292;逐渐成为现代经济中不可或缺的重要组成部分。本文首先对电子商务如何在市场营销方面赋能制造业产业进行分析&#65292;进而基于大数据背景给出制造业电子商务接下来的发展策略&#65292;力图为制造业的转型升级提供一点参考意见&#65292;为后续的研究和发展提供参考价值。<br>Under the background of big data, e-commerce has become more and more obvious in promoting the development of manufacturing industry, and has gradually become an indispensable part of modern economy. This paper first analyzes how e-commerce empowers the manufacturing industry in terms of marketing, then expands the perspective to explore the impact of cross-border e-commerce on the manufacturing industry, and proposes the next development strategy of manufacturing e-commerce based on the background of big data. It tries to provide a little reference for the transformation and upgrading of the manufacturing industry, and provide a little reference value for subsequent research and development.
%K 电子商务&#65292
%K 制造业&#65292
%K 大数据<br>Electronic Commerce
%K Manufacturing
%K Big Data
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=97408