%0 Journal Article
%T 基于莫里斯符号学的科普文创品牌塑造<br>Branding of Popular Science Literature Creation Based on Morris Semiotics
%A 朱煜婷
%J Design
%P 8-13
%@ ****-****
%D 2024
%I Hans Publishing
%R 10.12677/design.2024.94437
%X 本文基于查尔斯·莫里斯的符号学理论，拓展科普文创品牌的新思路，从认识科普文创品牌的具体内涵与开发难点入手，将莫里斯三分法理论引入科普文创品牌设计，旨在探索科普文创品牌设计的新思路，从而完善品牌符号与科普信息之间的融合，为科普文创品牌形象提供有益的思路。<br />
Based on the semiotic theory of Charles Morris, this paper expands the new ideas of popular science literary and creative brands. Starting with the analysis of the specific connotation and development difficulties of popular science literary and creative brands, this paper introduces the theory of Morris’s thirds into the brand design of popular science literary and creative brands, aiming to explore new ideas of popular science literary and creative brand design, so as to improve the integration between brand symbols and popular science information. It provides useful ideas for the brand image of popular science literature creation.
%K 莫里斯符号学&#65292
%K 科普文创品牌&#65292
%K 品牌设计<br>Morris Semiotics
%K Popular Science Literature Brand
%K Brand Design
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=92823