%0 Journal Article
%T 人格化IP赋能旅游活态发展的逻辑机理及实现路径研究——以“尔滨”现象为例<br>The Logical Mechanism and Implementation Path of Empowering Tourism Dynamic Development with Personalized IP—Taking the “Erbin” Phenomenon as an Example
%A 胡利娇
%A 沈绍岭
%A 商辰辰
%J Sustainable Development
%P 1800-1805
%@ 2160-7559
%D 2024
%I Hans Publishing
%R 10.12677/sd.2024.147207
%X 自2023年11月份到2024年2月份，哈尔滨旅游“火爆出圈”，创出多项历史新高，本文主要采用案例分析法，辅助采用文献检索法，数据分析法等对哈尔滨旅游火爆出圈的现象进行分析，来探索人格化IP赋能旅游活态发展的逻辑机理与实现路径。<br />
From November 2023 to February 2024, tourism in Harbin became extremely popular, setting multiple historical records. This paper mainly adopts the case analysis method, supplemented by literature review and data analysis methods, to analyze the phenomenon of Harbin’s booming tourism and explore the logical mechanism and implementation path of empowering tourism development with personalized IP.
%K 人格化IP，旅游，形象，哈尔滨<br>Personalized IP
%K Tourism
%K Image
%K Harbin
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=92425