%0 Journal Article
%T 虚拟数字人在电商直播场景的设计——以相芯科技数字主播为例<br>The Design of the Virtual Digital Human in the E-Commerce Live Broadcast Scene—Taking the Digital Anchor of FaceUnity Technology as an Example
%A 涂化兰
%A 王全权
%J Design
%P 956-964
%@ ****-****
%D 2024
%I Hans Publishing
%R 10.12677/design.2024.93405
%X 在AGI时代，电商直播迎来数字主播的全新发展。数字主播在电商直播场景下拥有用户互动性、形象多样性、运营持续性和营销创新性等特点。同时，以相芯科技为代表的数字化平台将大模型技术引入数字主播中，使其更贴近真人主播的效果。本文旨在分析数字主播在电商直播场景中的设计特点、方法，并以相芯数字主播为例，聚焦数字主播的落地实践策略，从而探讨数字主播在推动电商直播行业发展和技术创新的重要性。<br />
In the era of AGI, e-commerce live streaming ushered in a new development of digital anchors. In the e-commerce live broadcast scenario, digital human anchors have the characteristics of user interaction, image diversity, operational continuity, and marketing innovation. At the same time, the digital platform represented by FaceUnity Technology introduces large model technology into digital anchors, making it closer to the effect of real anchors. The purpose of this paper is to analyze the design characteristics and methods of digital anchors in the e-commerce live broadcast scenario, and take the FaceUnity digital anchor as an example to focus on the practical strategy of digital anchors, so as to discuss the importance of digital anchors in promoting the development and technological innovation of e-commerce live broadcast industry.
%K 电商，智能技术，数字主播设计<br>E-Commerce
%K Smart Technology
%K Digital Anchor Design
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=89791