%0 Journal Article
%T 新冠疫情下便利店经营状况的研究<br>Research on the Operation Status of Convenience Stores under COVID-19
%A 高景行
%A 王冰珂
%A 韩宇阳
%A 鞠佳
%A 李寒冰
%J Statistics and Applications
%P 786-795
%@ 2325-226X
%D 2024
%I Hans Publishing
%R 10.12677/sa.2024.133080
%X 采取问卷调查法和建立数学模型，结合大数据以全面的视角对新冠疫情情况下便利店经营前景及方略进行探索。本文从新冠疫情前后便利店行业的经营状况变化、市场需求与竞争，以及地理差异等方面讨论了疫情期间便利店遇到的困难和未来的机遇，并初步得出以下结论：疫情后消费者逐渐关注便利店的实质性优势，而非促销活动。24小时营业和疫情因素使得人们更加关注便利店商品价格、质量和店面环境和服务态度。建议采用线上线下融合的销售服务模式，利用科技手段提升服务效率和便利性，以帮助便利店适应未来市场环境的挑战。<br />
Exploring the business prospects and strategies of convenience stores under the COVID-19 from a comprehensive perspective with questionnaire survey method and mathematical models. This paper discusses the difficulties and future opportunities encountered by convenience stores during the epidemic from the aspects of the business changes, market demand and competition of the convenience store industry before and after COVID-19, and preliminarily draws the following conclusions: After the epidemic, consumers gradually pay attention to the substantive advantages of convenience stores, rather than promotional activities. The 24-hour business and epidemic factors make people pay more attention to the price, quality, store environment and service attitude of convenience stores. It is suggested to adopt the sales and service mode of online and offline integration, and use scientific and technological means to improve the service efficiency and convenience, so as to help convenience stores adapt to the challenges of the future market environment.
%K 新冠疫情，便利店，零售，经营<br>COVID-19
%K Convenient Store
%K Retail
%K Manage
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=90448