%0 Journal Article
%T 新媒体时代石油企业舆情管理工作研究<br>Research on Public Opinion Management of Oil Enterprises in the New Media Era
%A 杜亚楠
%J Modern Management
%P 1133-1138
%@ 2160-732X
%D 2024
%I Hans Publishing
%R 10.12677/mm.2024.146132
%X 随着新媒体、自媒体的快速发展，网络在公共舆论中的作用日益突出，除了传统媒体，个人也能通过网络发表看法引发舆论热点，这让石油企业面临的舆论环境变得更加复杂。在新媒体时代，石油企业作为关系着我国国计民生的重要组织之一，企业的形象力也逐渐发展成为了其综合实力的一个重要方面。在此背景下，如何提高我国石油行业的舆论管理水平，树立并维护良好的企业形象，已成为石油行业的一个迫切问题了。本文基于对当前石油企业网络舆情应对背景和现状的分析，剖析了当前我国石油企业舆情管理存在的普遍问题并且提出了相应的解决措施。<br />
With the rapid development of new media and we-media, the role of the Internet in public opinion has become increasingly prominent. In addition to traditional media, individuals can also express their views through the Internet to trigger public opinion hot spots, which makes the public opinion environment faced by oil companies more complicated. In the era of new media, as one of the important organizations related to China’s national economy and people’s livelihood, the image power of enterprises has gradually developed into an important aspect of their comprehensive strength. In this context, how to improve the public opinion management level of China’s oil industry and establish and maintain a good corporate image has become an urgent issue in the oil industry. Based on the analysis of the current background and current situation of the online public opinion response of oil enterprises, this paper analyzes the common problems in the public opinion management of oil enterprises in China and puts forward corresponding solutions.
%K 新媒体时代，石油企业，舆情，应对，管理<br>New Media Era
%K Oil Enterprises
%K Public Opinion
%K Response
%K Management
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=89581