%0 Journal Article
%T 从内容到服务：媒介平台的功能性建构——以抖音平台为例<br>From Content to Service: Functional Construction of Media Platforms—Taking TikTok Platform as an Example
%A 李焕灵
%A 佀文娇
%J Journalism and Communications
%P 642-647
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.123103
%X 互联网技术的进步和用户需求的变化，驱动媒介平台在功能建构上往纵深发展。本文将主要介绍媒介平台的发展情况、功能性建构的关键要素以及抖音平台的功能性建构特点，并讨论媒介平台的功能性建构对媒介产业生态的影响，为媒介平台的未来发展提供有益的启示和借鉴。<br />
The progress of Internet technology and the change of user needs drive the media platform to develop in depth in function construction. This paper will mainly introduce the development of media platforms, the key elements of functional construction and the characteristics of functional construction of TikTok platform, and discuss the impact of functional construction of media platforms on the media industry ecology, so as to provide useful inspiration and reference for the future development of media platforms.
%K 媒介平台，新新媒介，功能性建构，抖音，MCN <br>Media Platform
%K New New Media
%K Functional Construction
%K TikTok
%K Multi-Channel Network
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=88971