%0 Journal Article
%T 戏曲类短视频传播现状及发展策略研究<br>Research on the Current Situation and Development Strategies of Short Video Communication in Traditional Chinese Opera
%A 张旭
%J Journalism and Communications
%P 623-629
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.123100
%X 随着媒介环境的变革，戏曲艺术作为中国传统文化中的宝贵财富，在当前新媒体环境中不断开拓创新，一改传统传播模式，迎合短视频行业，以不同以往的崭新形式在以抖音为代表的短视频平台上重焕生机。本文结合传播学对短视频平台中戏曲类内容传播案例进行分析，探讨如何最大效度地发挥短视频平台传播的优势，以期实现戏曲文化的视频化发展，推动戏曲文化创新化、广泛化传播。<br />
With the change of the media environment, the art of drama, as a valuable asset in Chinese traditional culture, has been constantly pioneering and innovating in the current new media environment. It has changed the traditional communication mode, catered to the short video industry, and revitalized the short video platform represented by Tiktok in a new form. This article combines communication studies to analyze cases of traditional Chinese opera content dissemination on short video platforms, exploring how to maximize the effectiveness of the advantages of short video platform dissemination, in order to achieve the video based development of traditional Chinese opera culture, promote innovative and widespread dissemination of traditional Chinese opera culture.
%K 短视频，抖音，戏曲文化，戏曲传播<br>Short Videos
%K Tiktok
%K Opera Culture
%K Dissemination of Traditional Chinese Opera
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=88968