%0 Journal Article
%T 亚运背景下中华优秀传统文化的影响及传播研究——以良渚文化为例调研<br>Research on the Impact and Dissemination of the Fine Traditional Chinese Culture in the Context of the Asian Games—Taking Liangzhu Culture as an Example
%A 李则萱
%A 叶涵心
%A 朱叙颖
%A 王俪霖
%A 王锦龄
%J Journalism and Communications
%P 573-583
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.123092
%X 良渚文化作为中华文明的源头拥有深厚的历史文化底蕴，它的传承不仅利于人民文化自信的增强，更利于中国以积极的国家形象面向世界。而在科技支撑讯息发展迅速的今天，文化的传承不能固步自封，而应积极创新，顺应时代潮流方能笃行致远。杭州亚运会不仅是一场体育盛典，更是一次文化交流的盛会。因此，借助杭州亚运会的“东风”，深入挖掘良渚文化内涵以及其有效传播途径势在必行，只有将保护、传承、利用与现代化、数智化相结合，才能使良渚古城遗址活起来。<br />
As the cradle of Chinese civilization, Liangzhu culture is steeped in a rich historical and cultural heritage, bolstering cultural confidence and a positive global perception of China. Amidst exponential advances in information technology, cultural inheritance necessitates active innovation to align with contemporary trends. The Hangzhou Asian Games is not merely a sports event but also an avenue for cultural exchange. Consequently, comprehensive exploration and efficient dissemination of the significance of the Liangzhu culture via the Games are imperative. By harmonizing protection, preservation and utilization with modernization and digitalization, the Archaeological Ruins of Liangzhu City can genuinely flourish.
%K 杭州亚运会，良渚文化，传播，影响，建议<br>Hangzhou Asian Games
%K Liangzhu Culture
%K Dissemination
%K Impact
%K Recommendations
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=88842