%0 Journal Article
%T 社交媒体时代“新闻搭车”引发舆论失焦的现象分析<br>Analysis of the Phenomenon of “News Hitchhiking” in the Era of Social Media Causing Public Opinion to Lose Focus
%A 刘双双
%A 张安琪
%J Journalism and Communications
%P 536-540
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.123086
%X 随着社交媒体快速崛起，传统主流媒体在传播领域的主导地位受到巨大冲击。受众被赋予了更多的话语权和表达权，纷纷加入到新闻传播活动中，“新闻搭车”现象在这种众声喧哗的语境中频频发生，随后引发舆论失焦。本文立足于社交媒体时代的环境特点，对“新闻搭车”现象引发的舆论失焦现象进行探究，继而从技术、主体、商业和内容四个视角分析该现象的形成路径并提出对策措施，通过技术约束、多层把关、平台发力和内容优化引导网民在正确的舆论空间内发声。<br />
With the rapid rise of social media, the dominant position of traditional mainstream media in the field of communication has been greatly impacted. Audiences have been given more right to speak and express themselves, and have joined in news communication activities. The phenomenon of “news hitchhiking” occurs frequently in this noisy context, which subsequently causes public opinion to lose focus. Based on the environmental characteristics of the era of social media, this paper explores the phenomenon of out-of-focus public opinion caused by the phenomenon of “news hitchhiking”, and then analyzes the formation path of this phenomenon from four perspectives of technology, subject, business and content, and puts forward countermeasures. Through technical constraints, multi-layer checks, platform power and content optimization, it guides netizens to voice in the correct public opinion space.
%K 社交媒体，新闻搭车，舆论失焦<br>Social Media
%K News Hitchhiking
%K Public Opinion out of Focus
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=88811