%0 Journal Article
%T 贵州农村电子商务发展的路径分析<br>Path Analysis of Rural E-Commerce Development in Guizhou
%A 罗杰
%J E-Commerce Letters
%P 3286-3290
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.132404
%X 想要实现乡村全面振兴这个宏伟目标，就必须重视农村电子商务的发展，农村电子商务发展是实现农村经济、政治、社会、文化、生态与外界交融的重要桥梁。农村电商的发展可以使得贵州农村的各种特色农产品、少数民族文化及各种手工艺品向外界流通，从而可以增加村民收益，提升村民生活质量，进而促进乡村全面振兴。因此，发展贵州农村电商的重要性不言而喻，本文在实地调研的过程中发现贵州电子商务发展存在三大困境，然后据此为优化贵州电子商务的发展路径提出了三大建议。<br />
In order to realize the grand goal of rural comprehensive revitalization, we must attach importance to the development of rural e-commerce. The development of rural e-commerce is an important bridge to realize the integration of rural economy, politics, society, culture, ecology and the outside world. The development of rural e-commerce can make various characteristic agricultural products, ethnic minority cultures and various handicrafts in rural areas of Guizhou to circulate to the outside world, so as to increase the income of villagers, improve the quality of life of villagers, and then promote the all-round revitalization of rural areas. Therefore, the importance of developing rural e-commerce in Guizhou is self-evident. In the process of field research, this paper finds that there are three difficulties in the development of e-commerce in Guizhou, and then puts forward three suggestions for optimizing the development path of e-commerce in Guizhou.
%K 乡村全面振兴，农村电子商务，发展困境，发展路径<br>Rural Comprehensive Revitalization
%K Rural E-Commerce
%K Development Difficulties
%K Development Path
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=88055