%0 Journal Article
%T 短视频传播背景下大学生思想政治教育工作面临的机遇、挑战及发展对策研究<br>Research on Opportunities, Challenges and Development Countermeasures of Ideological and Political Education in College Students under the Background of Short Video Communication
%A 房星含
%J Advances in Social Sciences
%P 486-493
%@ 2169-2564
%D 2024
%I Hans Publishing
%R 10.12677/ass.2024.135419
%X 随着互联网技术的飞速发展和智能手机的普及，短视频行业一经诞生迅速崛起，导致网络传播格局发生变化，并对大学生的思维方法和行为方式产生深刻影响。大学生思想政治教育工作作为关注大学生成长发展的实践活动，要求必须及时关注大学生群体在短视频传播环境中出现的新变化，抢占短视频平台这一战略高地，激发网络思政的立德育人功能。文章尝试探析短视频在大学生群体中风行给大学生思想政治教育工作带来的机遇与挑战，并在此基础上，以规避风险抓住机遇为工作导向，创新提出坚持主流意识“主战场”、激发思想教育“新活力”、建设网络育人“新领地”、织牢网络思政“保障网”的五位一体的短视频传播背景下大学生思想政治教育工作对策方法，对于提高大学生思想政治教育工作效果和促进大学生的全面发展具有重要意义。<br />
With the rapid development of Internet technology and the popularity of smart phones, the short video industry has risen rapidly since its birth, resulting in changes in the pattern of network communication, and has a profound impact on college students’ thinking methods and behavior. As a practical activity concerned with the growth and development of college students, the ideological and political education of college students requires timely attention to the new changes of college students in the short video communication environment, seize the strategic highland of short video platform, and stimulate the moral education function of network ideology and politics. This paper attempts to explore the opportunities and challenges brought by the popularity of short videos among college students to the ideological and political education work of college students, and on this basis, the work is oriented to avoid risks and seize opportunities. It is of great significance to improve the effect of ideological and political education and promote the overall development of college students by innovating and proposing the countermeasures and methods of college students’ ideological and political education under the background of five-in-one short video communication, which is to adhere to the “main battlefield” of mainstream consciousness, stimulate the “new vitality” of ideological and political education, build the “new territory” of network education and weave the “security network” of ideological and political education.
%K 短视频，大学生，思想政治教育<br>Short Video
%K College Students
%K Ideological and Political Education
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=87603