%0 Journal Article
%T 产品电商直播带货模式对农村经济发展的影响<br>The Influence of Product E-Commerce Live Delivery on Rural Economic Development
%A 冷美欢
%J E-Commerce Letters
%P 2242-2247
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.132273
%X 在“互联网 ”的影响下，“直播带货”作为一种新的网络营销方式给农村经济发展提供了新契机。电商直播带货走进农村，联合各大网络电商平台为农村经济发展搭建新发展环境，解决了农产品滞销、生产量受限等问题，增加农民收入，引导农民脱贫，促进农产品销售、产业结构优化升级，成为新时期助力乡村振兴的新引擎。本文通过分析农产品直播带货模式对农村经济发展的影响和重要性，提出了电商直播农产品带货助力农村经济发展的优化路径。<br />
Under the influence of “Internet  ”, “live broadcast with goods”, as a new network marketing method provides a new opportunity for rural economic development. Electricity live with goods into the countryside, joint major network electric business platform for the new development environment for rural economic development, solve the problems such as agricultural unsalable, limited production, increase farmers’ income, guide farmers out of poverty, promote agricultural products sales, optimization and upgrading of industrial structure, become a new engine power rural revitalization in the new period. By analyzing the influence and importance of agricultural products live delivery mode on rural economic development, this paper puts forward the optimization path of e-commerce live broadcast agricultural products to help the development of rural economic development.
%K 农产品，电商直播，电商助农，数字经济<br>Agricultural Products
%K E-Commerce Live Streaming
%K E-Commerce to Help Farmers
%K Digital Economy
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=87279