%0 Journal Article
%T 基于元宇宙技术驱动的新型农品电商发展模式与实践路径<br>Exploring the Developmental Model and Practical Path of Novel Agricultural Product E-Commerce Driven by Metaverse Technology
%A 马丁一
%A 缪丽婷
%A 蔡卫国
%A 高锐昕
%J E-Commerce Letters
%P 2142-2154
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.132260
%X 农品电商技术持续迭代革新，元宇宙技术作为新兴力量，在推动新型发展模式中发挥着打破僵局、固本创新的关键作用。将元宇宙与农品电商结合，对于推动农业智慧化、信息化进程具有重要意义。本文深入剖析元宇宙概念及技术特点，探讨其与农品电商融合的潜力。研究旨在通过元宇宙技术突破传统农品电商的局限，提升效率。通过对实际案例的分析，揭示了元宇宙技术与农品电商运营策略的结合现状及所面临的挑战。研究发现，元宇宙在农品电商中具有巨大潜在价值，能推动新型电商发展，提升销售效率和用户体验。因此，元宇宙技术的发展将为农业电商带来全新发展思路。为促进其在农品电商中的应用，建议加强技术创新和商业模式创新，深化对元宇宙技术的理解与应用，并优化电商运营策略，以适应元宇宙时代的需求。<br />
With the continuous iteration and innovation of agricultural product e-commerce technology, metaverse technology, as an emerging force, plays a pivotal role in breaking the deadlock and fostering innovation in promoting new developmental models. The integration of metaverse and agricultural product e-commerce is of great significance for promoting the process of agricultural intelligence and informatization. This paper delves into the concept and technical characteristics of the metaverse, exploring its potential for integration with agricultural product e-commerce. The research aims to break through the limitations of traditional agricultural product e-commerce through metaverse technology and enhance efficiency. Through the analysis of actual cases, the paper reveals the current status and challenges of the combination of metaverse technology and agricultural product e-commerce operational strategies. The study finds that the metaverse holds tremendous potential value in agricultural product e-commerce, driving the development of new e-commerce models and enhancing sales efficiency and user experience. Therefore, the development of metaverse technology will bring new development ideas to agricultural e-commerce. To promote its application in agricultural product e-commerce, it is recommended to strengthen technological innovation and business model innovation, deepen the understanding and application of metaverse technology, and optimize e-commerce operational strategies to adapt to the needs of the metaverse era.
%K 元宇宙，农品电商，发展模式，实践路径，农业现代化<br>Metaverse
%K Agricultural Product E-Commerce
%K Developmental Model
%K Practical Path
%K Agricultural Modernization
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=87204