%0 Journal Article
%T 论电子商务对中国书院文化复兴的影响
On the Impact of E-Commerce on the Revival of Chinese Academy Culture
%A 梁兵
%J E-Commerce Letters
%P 2038-2043
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.132245
%X 在数字经济时代，中国传统书院的运营方式、运营主体均有所变化，这对传统书院文化复兴产生了相应影响。比如，由于缺乏在场性，传统礼仪文化难以在网络书院中立足，使得其对学员的为学品格、治学精神的文化熏陶效力较低；再比如，由于商业属性增强，网络书院表现出了传统书院不曾有过的商业文化现象，如开展团购、“早鸟价”等促销活动。我们在借助电子商务平台推动中国书院文化复兴时，要注意到电子商务对书院文化复兴带来的潜在消极影响。为此，入驻电子商务平台的书院建设者应始终以自我教育为首要任务，处理好网络书院自身的两个矛盾：一是书院的社会公益性与电子商务的商业性之间的矛盾，二是优质师资不足与人们对优质书院文化产品的期待和需求之间的矛盾。
In the era of digital economy, the mode of operation and the main body of operation of traditional Chinese academies have changed, which has led to important changes in the culture of traditional academies. For example, due to the lack of presence, it is difficult for traditional liturgical culture to gain a foothold in online academies, making its cultural inculcation of learners’ character and spirit less effective; and then again, due to the increased commercial attributes of modern online academies, they have shown commercial cultural characteristics that traditional academies have never had, such as group purchasing, “early bird price” and other promotional activities. So, while using e-commerce platforms to promote the revitalization of Chinese academy culture, we should also be aware of the potential negative impact of e-commerce on the revitalization of academy culture. For this reason, the builders of academies on e-commerce platforms should always take self-education as their first task, and deal with the two contradictions of online academies: the contradiction between the social public welfare of academies and the commercialization of e-commerce, and the contradiction between the lack of high-quality teachers and the people’s expectation and demand for high-quality academy cultural products.
%K 电子商务，中国文化书院，教育方式变革，自我教育
E-Commerce
%K Chinese Academy Culture
%K Change in Educational Approach
%K Self-Education
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=87143