%0 Journal Article
%T 声誉与收益共同作用对共享经济中信任演化的影响<br>The Combined Impact of Reputation and Payoff on the Evolution of Trust in the Sharing Economy
%A 王芷依
%A 贾世会
%J Operations Research and Fuzziology
%P 83-93
%@ 2163-1530
%D 2024
%I Hans Publishing
%R 10.12677/orf.2024.142114
%X 针对由可信任提供者、不可信任提供者、可信任消费者和不可信任消费者四类主体构成的共享经济信任模型，本文首先在具有周期性边界的方格子网络模型中，引入自适应声誉机制，构造了一种新的基于第三方声誉评价的共享经济信任博弈模型以促进群体内信任行为的演化，然后通过仿真实验，演示了5种不同场景下、不同比例和类型的提供者和消费者，在声誉机制与收益的共同作用下，共享经济信任行为演化的过程，实验结果表明：声誉与收益共同影响各主体的决策模仿行为，最终促进可信任主体的数量增加。<br />
For the sharing economy trust model composed of four types of subjects: trustworthy providers, untrustworthy providers, trustworthy consumers, and untrustworthy consumers. This paper first introduces an adaptive reputation mechanism in a square lattice sub-network model with periodic boundaries, and constructs a new sharing economy trust game model based on third-party reputation evaluation to promote the evolution of trust behavior within the group. Then, through simulation experiments, it demonstrated the evolution of trust behavior in the sharing economy among providers and consumers in five different scenarios, at different proportions and types, under the joint action of reputation mechanisms and benefits. The experimental results showed that reputation and benefits jointly impact the decision-making imitation behavior of each subject, ultimately promoting an increase in the number of trustworthy subjects.
%K 共享经济，演化博弈，声誉机制<br>Sharing Economy
%K Evolutionary Game
%K Reputation Mechanism
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=84036