%0 Journal Article
%T 新媒体环境下MG动画对诸暨特色文化宣传与应用——以“诸暨香榧”为例<br>MG Animation Propaganda and Application of Zhuji Characteristic Culture under New Media Environment—Taking “Zhuji Fragrant Torreya” as an Example
%A 张宁
%A 张乐
%A 丁灵
%J Design
%P 30-37
%@ ****-****
%D 2024
%I Hans Publishing
%R 10.12677/design.2024.92179
%X 在新媒体日新月异的背景下，MG动画已然成为科普宣传的重要手段之一，尤其在传统文化的传承与推广方面，其影响深远且意义重大。近年来，随着地方特色文化受到了越来越多的关注，有关如何深度挖掘并打造自有的地域文化符号作为城市名片，进而推动地区经济的持续发展，已成为社会各界关注的焦点。本文对诸暨特色文化宣传现状进行了深入剖析，并总结出相应的动画设计策略，以诸暨香榧为研究对象，结合MG动画，设计出符合诸暨特色的香榧MG科普动画，旨在通过科普动画对诸暨香榧产业进行产业振兴，增强产业活力与传播途径。<br />
In the background of the new media, MG animation has become one of the important means of popularizing science, especially in the inheritance and popularization of traditional culture, its influence is far-reaching and significant. In recent years, the culture with local characteristics has received extensive attention and discussion. It has become the focus of attention of all walks of life how to dig deep and create their own regional cultural symbols as business cards to promote the sustainable development of regional economy. This paper analyzes the current situation of cultural publicity and summarizes the corresponding animation design strategies. Combining with MG animation, we design MG Science Animation of Torreya with characteristics of Torreya, which aims to revitalize the Torreya industry and enhance its vitality and dissemination.
%K 新媒体，MG动画，诸暨香榧<br>New Media
%K MG Animation
%K Zhuji Fragrant Torreya
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=83949