%0 Journal Article
%T 情感营销对老年人受骗易感性的影响<br>The Impact of Emotional Marketing on Vulnerability to Fraud among Older Adults
%A 续子含
%J Advances in Social Sciences
%P 408-413
%@ 2169-2564
%D 2024
%I Hans Publishing
%R 10.12677/ass.2024.133234
%X 随着人口老龄化日益严重，老年人的许多问题受到了社会的广泛关注。老年人容易上当受骗，这已经成为社会的普遍共识。受骗不仅会使老年人蒙受巨大的经济损失，还会给老年人的心理、生理带来重大的破坏性影响。针对老年群体的诈骗犯罪中，施骗者往往利用老年人对“健康”和“情感”的强烈需求，通过打感情牌进行情感营销，误导其决策过程，让老年人心甘情愿地购买商品、上当受骗。本文对这些研究进行了较系统的考察，并提出了现有研究中存在的一些不足。<br />
With the aging of the population becoming more and more serious, many problems of older adults have received widespread attention from society. It has become a general consensus in society that older adults are vulnerable to fraud. Being cheated will not only cause older adults to suffer huge economic losses, but will also have a significant destructive impact on their psychology and physiology. Older adults have a strong demand for “health” and “emotion”. Scammers often take advantage of their needs to conduct emotional marketing and mislead their decision-making process. In the end, older adults willingly buy the products and are deceived. This paper provides a systematic review of these studies and suggests some shortcomings in the existing research.
%K 情绪诉求，消费欺诈，老年人<br>Emotional Appeals
%K Consumer Fraud
%K Older Adults
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=83416