%0 Journal Article
%T IP时代下山西非遗黎侯虎的文创设计<br>Cultural and Creative Design of Shanxi Intangible Cultural Heritage Lihou Tiger in the IP Era
%A 赵冠冕
%A 陆泉
%J Design
%P 1289-1296
%@ ****-****
%D 2024
%I Hans Publishing
%R 10.12677/Design.2024.91156
%X 信息技术的迅猛进步催生了IP时代，这一转变显著地影响了传统卡通吉祥物的设计和应用。在这个背景下，传统方法在创意和功能方面展现出了显著的局限性。因此，将卡通吉祥物转化为IP已成为新时代的趋势。这一转变不仅符合当下的市场需求，而且还代表了文化产业发展的一个重要方向。通过IP化，卡通吉祥物能够在多元化的平台和媒介上实现更广泛的应用和商业价值的提升。本文以IP时代下山西非遗黎侯虎的卡通吉祥物的设计应用作为研究对象，对山西黎侯虎形象进行分析，概括总结了卡通吉祥物设计与应用的具体操作方法和重点。通过IP文创设计的方式进行间接性传承，以新颖动人的艺术形式打造实用的非遗IP文创产品，同时传播山西非遗黎侯虎的视觉文化与精神。<br />
The rapid progress of information technology has given birth to the IP era, and this transfor-mation has significantly affected the design and application of traditional cartoon mascots. In this context, traditional approaches exhibit significant limitations in terms of creativity and functionality. Therefore, converting cartoon mascots into IP has become a trend in the new era. This change not only meets current market demand, but also represents an important direction for the development of the cultural industry. Through IP, cartoon mascots can achieve wider applications and increase commercial value on diversified platforms and media. Taking the design and application of the Shanxi Lihou Tiger cartoon mascot in the IP era as the research object, the image of the Shanxi Lihou Tiger was analyzed, and the specific operation methods and key points of the design and application of the cartoon mascot were summarized. Through indirect inheritance through IP cultural and creative design, we can create practical intangible cultural and creative products in novel and moving art forms, and at the same time spread the visual culture and spirit of Shanxi intangible cultural heritage Lihou Tiger.
%K IP卡通吉祥物，山西非遗黎侯虎，文创设计<br>IP Cartoon Mascot
%K Shanxi Intangible Cultural Heritage Lihou Tiger
%K Cultural and Creative Design
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=81696