%0 Journal Article
%T 现代消费心理下土特产包装设计的创新研究<br>Research on the Innovation of Packaging Design of Local Specialty under Modern Consumer Psychology
%A 李霜
%J Design
%P 1062-1069
%@ ****-****
%D 2024
%I Hans Publishing
%R 10.12677/Design.2024.91128
%X 首先，通过对现代消费心理和包装设计定义，分析了不同的现代消费心理类型和作用，包装的属性，和消费心理与包装设计的关系。其次，具体到土特产包装设计中，土特产的包装设计更受到消费心理的影响。再从包装设计不同视觉元素的分析，从现代消费心理的视觉元素出发，了解这些视觉元素带给现代消费者的不同感受。再次，本课题研究中，把社会文化下不同的消费者划分成不同的消费群体，针对不同的群体，进行更加细致和强大的包装设计策略。通过对基本类型消费心理差异和社会文化消费心理的分析，深层次的剖析了不同年龄、不同性别及不同社会文化中的消费者对包装的认知过程、包装的类型及现代消费心理下包装的独特功能与价值。总结了包装设计应遵循的设计原则。同时对在包装设计中的表现手法进行了归纳，从而得出现代消费心理下包装设计应具有的独特审美意味。最后，总结全文提出包装设计在提升包装感染力的同时，还要满足了现代消费者高层次的精神追求，以及包装设计如何在生态环境中保持平衡的思考，为包装设计的个性化发展开辟了新的途径，并对其后续发展空间提出了新的展望和思考。<br />
Firstly, through the definition of modern consumer psychology and packaging design, the different types and functions of modern consumer psychology, the attributes of packaging, and the relationship between consumer psychology and packaging design are analyzed. Secondly, specific to the packaging design, the packaging design of local products is more affected by consumer psychology. Then, from the analysis of different visual elements of packaging design, starting from the visual elements of modern consumer psychology, the different feelings brought by these visual elements to modern consumers are understood. Thirdly, in this research project, different consumers are divided into different consumer groups under the social culture, and more detailed and powerful packaging design strategies are carried out for different groups. Through the analysis of the differences of basic types of consumption psychology and social culture consumption psychology, this paper deeply analyzes the unique functions and values of packaging of consumers of different ages, genders and modern consumption psychology. The design principles of packaging design are summarized. At the same time, the expression tech-nique in the packaging design is summarized, so as to get the unique aesthetic meaning of the packaging design under modern consumer psychology. Finally, the paper concludes by emphasizing that while enhancing the appeal of packaging design, it must also meet the higher-level spiritual pursuits of modern consumers. Additionally, it delves into considerations on how packaging design can maintain equilibrium within the ecological environment, thereby paving new paths for the personalized development of packaging design. The conclusion further presents new prospects and reflections on the potential for future growth in this field.
%K 消费心理，土特产，包装设计<br>Consumer Psychology
%K Local Specialty
%K Packaging Design
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=81446