%0 Journal Article
%T 基于AR技术的京杭大运河文创产品设计与商业模式研究<br>Research on the Design and Business Model of the Beijing-Hangzhou Canal Cultural and Creative Products Based on AR Technology
%A 袁宗炜
%A 张祖耀
%J Design
%P 3092-3098
%@ ****-****
%D 2023
%I Hans Publishing
%R 10.12677/Design.2023.84383
%X 本论文探讨了AR技术与京杭大运河文创产品设计的创新结合。通过AR技术的应用，我们为用户呈现了京杭大运河的文化特色和历史变迁，实现了现代技术与古老文化的完美融合。文章详细描述了AR技术在文创产品中的设计应用，尤其着重于硬件配套产品的营销策略与纸质博物馆门票盖章的策略。这些策略不仅加强了用户的互动体验，还为京杭大运河的文化推广提供了新的可能性。通过本研究，我们旨在展示如何通过创新技术为古老的文化遗产注入新的生命力，同时为文化产业开辟新的发展方向。<br />
This paper explores the innovative integration of AR technology with the design of cultural and creative products related to the Beijing-Hangzhou Canal. Through the application of AR technology, we present the cultural characteristics and historical evolution of the Beijing-Hangzhou Canal, achieving a perfect fusion of modern technology with ancient culture. The article provides a detailed description of the design application of AR technology in cultural and creative products, with particular emphasis on the marketing strategies of the accompanying hardware products and the stamping strategy for paper museum tickets. These strategies not only enhance the interactive experience for users but also offer new possibilities for promoting the culture of the Beijing-Hangzhou Canal. Through this research, we aim to demonstrate how innovative technology can breathe new life into ancient cultural heritage, while paving the way for new directions in the cultural industry.
%K AR技术，京杭大运河，文创产品设计，营销策略，文化遗产<br>AR Technology
%K The Beijing-Hangzhou Canal
%K Cultural and Creative Product Design
%K Marketing Strategy
%K Cultural Heritage
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=77189