%0 Journal Article %T Insights into B2C E-Commerce Quality Using ISO 25010 %A Antonia Stefani %A Eleni Vamvatsikou %A Bill Vassiliadis %J Journal of Software Engineering and Applications %P 622-639 %@ 1945-3124 %D 2023 %I Scientific Research Publishing %R 10.4236/jsea.2023.1611032 %X This paper introduces an innovative Software Quality Assurance framework tailored for B2C e-commerce systems, seamlessly integrating software quality with business objectives. Drawing from elements of the ISO 25000 series and ISO 20000 standards, this framework specifically addresses challenges inherent to e-commerce. By establishing business-relevant KPIs, the framework ensures that ongoing improvement initiatives resonate with the company¡¯s strategic goals. Additionally, the paper presents a Dynamic Bayesian Network model as a hands-on tool for implementing the framework within e-commerce organisations. %K Electronic Commerce %K Software Quality %K Business to Consumer %K Targeted Software Design %K ISO 25010 %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=129587