%0 Journal Article
%T 短视频时代高校思想政治教育的实践特征、现实困境及创新路径<br>Practical Characteristics, Realistic Dilemma and Innovative Path of Ideological and Political Education in Colleges and Universities in the Era of Short Video
%A 秦华民
%A 礼享
%J Advances in Social Sciences
%P 5515-5520
%@ 2169-2564
%D 2023
%I Hans Publishing
%R 10.12677/ASS.2023.129756
%X 得益于人工智能、大数据技术、智能算法等新科技的发展，短视频以一种全新的、大众的公共传播方式出现在社会视野，其传播速度快、更新频率高、散播范围广等特点，已经成为高校大学生获取信息的重要途径之一。在短视频井喷式发展的场景下，高校思想政治教育迎来了传播主体多元化、传播内容热点化、传播过程交互化的源动力变革，但同时也面临着信息茧房弱化影响力、主客体互融消解权威、信息碎片化瓦解逻辑性、泛娱乐属性淡化认同等挑战。因此，高校思想政治教育应从传播理念、内容、方法等向度进行优化，充分发挥短视频对于思想政治教育传播的积极作用。<br />
Thanks to the development of artificial intelligence, big data technology, intelligent algorithms and other new technologies, short videos have appeared in the social field of vision as a new and popular way of public communication, and its characteristics of fast dissemination speed, high update frequency, and wide dispersal range have become one of the important ways for college students to obtain information. Under the scene of short video blowout development, ideological and political education in colleges and universities has ushered in the change of the source power of diversified communication subjects, hot communication content, and interactive communication process, but at the same time, it is also facing the challenges of weakening the influence of the information cocoon, subject-object intermingling and dissolution of the authority, fragmentation of the information and dissolution of the logic, and dilution of identity by the attribute of pan-entertainment. Therefore, ideological and political education in colleges and universities should be optimized in terms of communication concepts, contents and methods, so as to give full play to the positive effects of short videos on the dissemination of ideological and political education.
%K 短视频，思想政治教育，高校<br>Short Videos
%K Ideological and Political Education
%K Colleges
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=73234