%0 Journal Article
%T 传统影视视觉设计在抖音短视频中的应用与探析<br>Application and Analysis of Traditional Cinema Visual Design in TikTok Short Videos
%A 王陆裕
%A 沈超男
%J Design
%P 1883-1889
%@ ****-****
%D 2023
%I Hans Publishing
%R 10.12677/Design.2023.83226
%X 随着互联网技术的迅速发展，抖音短视频已经渗透到了人们的日常生活中。但由于画幅与时间上的限制，抖音短视频在流行趋势上呈现快节奏、个性化、碎片化的特点，这使得抖音短视频在画面设计上需要更加精炼和突出的表达。回望传统影视的发展从最初的《工厂的大门》《火车进站》等纪实风格影片到如今有了系统的影视美学理论以及3D、VR等技术等加持，传统影视有了更丰富的创作内容。同样地，抖音短视频的发展也经历了类似的演变过程。如何将传统影视视觉元素合理运用到抖音短视频中，在均衡画面的同时赋予作品深刻的表现力。本文将从构图设计、视觉元素设计以及色彩运用三个角度探析传统影视视觉元素在抖音短视频中的应用，分析新旧媒体的差异性和抖音短视频的未来发展方向，积极探索AI内容生成。为短视频平台用户打造更优质内容，提升短视频内容的艺术性、专业性和创新性，激发抖音平台正向价值，营造积极向上的内容生态，以满足观众日益增长的精神文化需求。<br />
With the rapid advancement of internet technology, TikTok short videos have permeated people's daily lives. Due to constraints in frame size and time duration, TikTok short videos exhibit fast-paced, individualized, and fragmented trends. This requires TikTok videos to be more concise and expressive in visual design. Looking back at the evolution of traditional film, from initial documentaries such as “Workers Leaving the Lumière Factory” and “Arrival of a Train at La Ciotat” to the present where there’s a structured film aesthetic theory bolstered by technologies like 3D and VR, traditional films have a wider range of content creation. Similarly, the development of TikTok short videos has experienced a parallel transformation. The challenge is how to appropriately incorporate traditional film visual elements into TikTok short videos, balancing the frame while endowing the work with profound expressiveness. This article will delve into picture composition, visual element design, and color application to explore the use of traditional film visual elements in TikTok short videos. It will analyze the differences between old and new media and the future direction of TikTok short videos while actively exploring AI content generation. This aims to offer superior content for short video platform users, enhancing the artistry, professionalism, and innovation of short videos, promoting positive values on the TikTok platform, creating a proactive content ecosystem, and satisfying the growing spiritual and cultural needs of the audience.
%K 视觉设计，抖音短视频，传统影视，画面构图<br>Visual Design
%K Tiktok Short Videos
%K Traditional Film
%K Picture Composition
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=72881