%0 Journal Article
%T From Cultural Export to Economic Engine: Examining the Role of K-Pop in the Growth of the South Korean Economy
%A Jinheon Park
%J Open Journal of Business and Management
%P 2198-2214
%@ 2329-3292
%D 2023
%I Scientific Research Publishing
%R 10.4236/ojbm.2023.115121
%X <span style=\"font-size:10.0pt;font-family:&quot;\">This paper first focuses on the economic contributions
of the Korean pop (K-pop, hereafter) industry by emphasizing the structure of
the Korean entertainment industry and discussing its direct and indirect
effects on the economy of South Korea. Secondly, the paper examines government
policies and initiatives, discusses the role of government agencies and
organizations in promoting K-pop, and evaluates their effectiveness in order to
analyze government policies and support. Finally, this paper highlights the
international reach and global influence of K-pop by analyzing K-pop¡¯s
international market expansion and its impact on the South Korean economy. It
also discusses the role of digital platforms, social media, and fan communities
in promoting K-pop globally, and examines the cultural and soft power
implications of K-pop¡¯s global success.</span>
%K K-pop
%K Economic Contribution
%K Cultural Exchange
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=127654