%0 Journal Article
%T 品牌形象塑造中的设计策略研究<br>Research on Design Strategies in Brand Image Building
%A 胡千禧
%A 吴沁雪
%A 刘杨
%J Design
%P 895-901
%@ ****-****
%D 2023
%I Hans Publishing
%R 10.12677/Design.2023.83110
%X 本文旨在探讨品牌形象塑造中的设计策略，总结实用的设计思路和技巧。在理论框架中，阐述了品牌形象定义和塑造的概念，以及其对企业发展的意义和目标。在关键因素和设计策略部分，本文分析了品牌形象设计的关键因素和设计原则，包括品牌文化和品牌价值观、消费者需求和购买心理、市场环境和竞争策略，标志设计、视觉形象设计和产品包装设计等方面的技巧和创意。在案例研究中，分析了国内外知名品牌的设计案例，并总结了其中的设计策略和创意思路。通过实践经验和启示部分，我们提出了品牌形象塑造中的设计策略应用。通过本文的研究和分析，本文希望为品牌形象塑造的设计提供一些实用的指导和思路。<br />
The purpose of this paper is to discuss design strategies in brand image shaping and to summarize practical design ideas and techniques. In the theoretical framework, the concepts of brand image definition and shaping, as well as its significance and objectives for corporate development, are elaborated. In the section of key factors and design strategies, the paper analyzes the key factors and design principles of brand image design, including brand culture and brand values, consumer needs and purchasing psychology, market environment and competitive strategies, techniques and creativity in logo design, visual image design and product packaging design. In the case study, the design cases of famous brands at home and abroad are analyzed and the design strategies and creative ideas are summarized. Through the practical experience and inspiration part, we propose the application of design strategies in brand image shaping. Through the research and analysis of this paper, this paper hopes to provide some practical guidance and ideas for the design of brand image shaping.
%K 广告设计，品牌形象设计，消费心理<br>Advertising Design
%K Brand Identity Design
%K Consumer Psychology
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=71425