%0 Journal Article %T To What Extent Can Social Media Be Used to Identify Potential Investments? %A Howard Zheng %J Open Journal of Business and Management %P 1609-1623 %@ 2329-3292 %D 2023 %I Scientific Research Publishing %R 10.4236/ojbm.2023.114090 %X Digital technology and social media is getting popular, and investors are using them to their full potential to benefit their returns. First, this paper is going to explain fundamental analysis and technical analysis, and the difference between them. Then momentum and social media sentiment. Lastly, this paper will prove that various methods of technology and social media can be used to aid an investorĄ¯s investment decision. %K Fundamental Analysis %K Technical Analysis %K Social Media %K Momentum Trading %K Relative Strength Index %K Market Sentiment %K Media Sentiment Reasoning %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=126376