%0 Journal Article
%T 品牌快闪店的视觉设计特点研究<br>Research on Visual Design Characteristics of Brand Pop-Up Stores
%A 张楼垚
%A 陈瞻
%J Design
%P 620-626
%@ ****-****
%D 2023
%I Hans Publishing
%R 10.12677/Design.2023.82079
%X 文章基于视觉设计的角度来分析品牌快闪店的设计特点。通过对快闪店在色彩应用、符号表达及互动体验上的特点进行研究，总结快闪店的视觉设计特征，以此增加品牌与消费者之间的粘性，从而提高品牌形象效果。<br />
This paper analyzes the design characteristics of pop-up stores from the perspective of visual design. By studying the characteristics of the pop-up store in color application, symbol expression and interactive experience, the visual design characteristics of the pop-up store are sum-marized, so as to increase the stickiness between the brand and consumers and improve the brand image effect.
%K 快闪店，品牌形象，设计特点<br>Pop-Up Store
%K Brand Image
%K Design Features
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=67713