%0 Journal Article
%T 国内作品的跨媒介叙事探究——以《三生三世十里桃花》为例<br> Study on the Transmedia Storytelling of Chinese Film and Television Work—Taking the Eternal Love as an Example
%A 严冰冰
%J Journalism and Communications
%P 238-243
%@ 2330-4774
%D 2023
%I Hans Publishing
%R 10.12677/JC.2023.112037
%X 在詹金斯“融合文化”的影响下，跨媒介叙事已经成为电影、剧作的一种模式，国内近几年的电影、电视剧也在向跨媒介叙事的方向发展。本文选取了《三生三世十里桃花》作为研究对象，探究其跨媒介叙事的策略，并由此提出国内跨媒介叙事存在的问题，初探解决这些问题的措施。<br />
Under the influence of Jenkins’ “Convergence Culture”, transmedia storytelling has become a mode for films and plays, and domestic films and TV dramas have also been moving towards the direction of transmedia storytelling in recent years. This paper selects Eternal Love as a research object to ex-plore its transmedia storytelling strategy and to identify the problems that exist in domestic transmedia storytelling. Finally, this research suggests measures to address these issues.
%K 跨媒介叙事，粉丝参与，融合文化<br> Transmedia Storytelling
%K Fan’s Participation
%K Convergence Culture
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=66846