%0 Journal Article
%T 创业动机对返乡创业者创业绩效的影响研究——基于CHFS的多重中介效应模型分析<br>Influence of Entrepreneurial Motivation on the Entrepreneurial Performance of Returning Entrepreneurs—Analysis of Multiple Mediating Effects Model Based on CHFS
%A 胡瑶
%A 汪荧琪
%A 叶彤
%A 陈广涵
%J Advances in Social Sciences
%P 1572-1580
%@ 2169-2564
%D 2023
%I Hans Publishing
%R 10.12677/ASS.2023.124213
%X 返乡创业者是乡村振兴的兴奋剂，其高水平的创业绩效成为乡村发展的重要推动力。由于经营绩效受到多因素的影响，文章基于中国社会家庭金融服务调查数据，采用多重中介效应模型，检验返乡创业者创业动机对创业绩效的影响及其具体作用机制。研究发现：乡村旅游创业者的创业动机与创业绩效呈正相关关系；其中风险偏好与创业承诺在两者间起到显著的中介作用，中介解释力度可以达到三成，创业者的创业承诺中介效用更强。基于上述结论，建议地方政府积极提升返乡创业者对企业的承诺，以提高企业绩效，促进乡村振兴城乡融合。<br />
Returned entrepreneurs are stimulants for rural revitalization, and their high level of entrepre-neurial performance becomes an important driving force for rural development. Since business performance is influenced by multiple factors, this paper uses a multiple mediated effects model based on Chinese social household financial services survey data to test the influence of entre-preneurial motivation of returning entrepreneurs on entrepreneurial performance and its specific mechanism of action. It is found that: entrepreneurial motivation of rural tourism entrepreneurs is positively related to entrepreneurial performance; among them, risk preference and entrepreneurial commitment play a significant mediating role between them, and the mediating explanatory strength can reach 30%, and the mediating utility of entrepreneurial commitment of entrepreneurs is stronger. Based on the above findings, it is suggested that local governments actively enhance the commitment of returning entrepreneurs to their businesses in order to improve business performance and promote rural revitalization of urban-rural integration.
%K 返乡创业，创业动机，创业绩效，创业承诺，风险偏好<br>Returning Entrepreneurs
%K Entrepreneurial Motivation
%K Entrepreneurial Performance
%K Entrepreneurial Commitment
%K Risk Preference
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=63809