%0 Journal Article
%T A Politeness Principle-Based Study on Subtitle Translation for Business Greeting Videos
%A Huang Huang
%J Open Journal of Social Sciences
%P 185-193
%@ 2327-5960
%D 2023
%I Scientific Research Publishing
%R 10.4236/jss.2023.113012
%X With the continuous development of the global
economic integration process, economic cooperation and exchanges worldwide are
also increasing. People need help to meet and negotiate with their trading
partners in person. Greeting videos have become a cheap and effective
communication medium in place of in-person meetings. Following the principle of
politeness helps to promote and develop relationships with customers and plays
an active role in facilitating new business. This paper discussed the
politeness principle of Western and China, which later on was used to analyze
the source text selected in the opening ceremony of Sino Canada Health
Engineering Institute. Combining the characteristic of subtitle translation,
this paper then gives an opinion on the translation of the chosen source text
in the hope of correctly translating the business greeting videos and matching
the videos with appropriate subtitles while illustrating the importance of the
politeness principle.
%K Greeting Videos
%K Politeness Principles
%K Subtitle Translation
%K Business Translation
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=123748