%0 Journal Article
%T 国际中文教育视域下大型国际赛事文化传播功能与策略探究——以北京冬奥会开闭幕式为例<br> Study on Cultural Communication Functions and Strategies of Large-Scale International Competitions from the Perspective of International Chinese Language Education—Taking the Opening and Closing Ceremonies of the Beijing Winter Olympic Games as an Example
%A 田艳
%A 杜怡芬
%J Journalism and Communications
%P 47-55
%@ 2330-4774
%D 2023
%I Hans Publishing
%R 10.12677/JC.2023.111008
%X 国际中文教育学科十分关注中华文化的海外传播，但以往研究较少从国际中文教育的视角对大型国际赛事进行研究。本文以2022年大型国际赛事北京冬奥会开闭幕式为例，采用文献综述法、内容分析法和课堂观察法等方法，首先从宏观层面对大型国际赛事在国际中文教育方面的功能进行分析，随后依据《国际中文教育用中国文化和国情教学参考框架》，对北京冬奥会开闭幕式中的中华文化传播内容进行分析。在此基础上，从微观层面对国际中文教育视域下冬奥文化“社会力量层面”、“课堂教学层面”、“课外实践层面”的三重传播策略进行分析。期待本文能加深对大型国际赛事中中华文化传播功能的理解，促进国际中文教育领域文化传播策略的完善。<br />
The discipline of international Chinese language education pays great attention to the spread of Chinese culture abroad, but previous studies rarely study large-scale international competitions from the perspec-tive of international Chinese language education. Taking the opening and closing ceremonies of the 2022 Beijing Winter Olympic Games as an example, this paper adopts the methods of literature re-view, content analysis and classroom observation to first analyze the functions of large international competitions in international Chinese language education from a macro level. And then, according to the “Teaching Reference Frame of Chinese Culture and National Conditions for International Chi-nese Language Education”, this paper analyzes the content of Chinese cultural communication in the opening and closing ceremonies of the Beijing Winter Olympic Games. On this basis, from the micro level of the international Chinese language education perspective, the Winter Olympics culture of “social power level”, “classroom teaching level” and “extracurricular practice level” of the triple communication strategy is analyzed. It is expected that this paper will deepen the understanding of the function of Chinese cultural communication in large-scale international competitions and pro-mote the improvement of cultural communication strategies in the field of international Chinese language education.
%K 国际中文教育，大型国际赛事，北京冬奥会开闭幕式，中华文化传播<br> International Chinese Language Education
%K Large-Scale International Competitions
%K Opening and Closing Ceremonies of the Beijing Winter Olympic Games
%K Chinese Cultural Communication
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=62360