%0 Journal Article
%T Analysis of Advertising Pieces of the Ministry of Health about Congenital Syphilis in the Light of Freire
%A Monica Motta Lino
%A Ana Eliza Rodrigues Machado
%A Olga Regina Zigelli Garcia
%A Ariane Thaise Frello Roque
%A Luiza Sheyla Evenni Porf¨ªrio Will Castro
%J Open Access Library Journal
%V 9
%N 9
%P 1-10
%@ 2333-9721
%D 2022
%I Open Access Library
%R 10.4236/oalib.1109133
%X Objective: Analyze advertisements about Congenital Syphilis produced by the Ministry of Health in the light of Freire. Method: Documentary research, whose search took place on the website of the Ministry of Health, Department of Chronic Conditions and Sexually Transmitted Infections, between February and March 2021. Thematic analysis of the selected pieces was carried out in the light of Freire. Results: Six campaigns were selected in their entirety with a focus on the topic of Congenital Syphilis in the time frame from 2004 to 2017, containing the amount of posters published in the years 2004, 2013, 2015, 2016 and 2017. The present study showed the importance of advertising pieces and their relationship with the health education context, as these are instruments of dialogue between people and health professionals in a contextualized way, performing the role of educator about Congenital Syphilis approach. Based on this result, the ability of such advertisements is made to increase ethical awareness and produce intervention actions with the aim of reducing vulnerabilities and promoting life protection interventions through the awareness caused by these devices. Conclusion: The importance of advertising pieces and their role in health education was evidenced, since they play the role of devices and can awaken awareness. In addition, these pieces as instruments of dialogue in a contextualized way are very important between people and health professionals, being a potent educational contribution to the Congenital Syphilis approach.
%K Advertisement Pieces
%K Congenital Syphilis
%K Documentary Research
%K Health Education
%K Nursing
%U http://www.oalib.com/paper/6778985