%0 Journal Article
%T Motivation in Sharing Economy-Based Service Triads: Operations of a Ride-Sharing Company
%A Githii Michael Wainaina
%A Hellen Mutogoh
%J Journal of Service Science and Management
%P 164-181
%@ 1940-9907
%D 2022
%I Scientific Research Publishing
%R 10.4236/jssm.2022.153011
%X With
the rapid rise of </span><span style=\"font-family:&quot;\">the </span><span style=\"font-family:&quot;\">digital revolution, indirect service offerings to the customers through
third parties, now referred to as the sharing economy, ha</span><span style=\"font-family:&quot;\">ve</span><span style=\"font-family:&quot;\"> become the norm for many
operations. This has some implications both on the general service provision</span><span style=\"font-family:&quot;\">s</span><span style=\"font-family:&quot;\"> and key operational aspects
such as how to motivate the service suppliers and who is responsible for that.
This study evaluated the operations of one ride-sharing company and sought to
understand the motivation of the service suppliers from a triadic perspective
of employer (firm), service supplier (driver), and customer rather than the
traditional empl<span>oyer-employee perspective. A
cross-sectional descriptive design was used</span>. The drivers </span><span style=\"font-family:&quot;\">were</span><span style=\"font-family:&quot;\"> generally contented with
the remuneration and reward system as well as the training and development
opportunities. The findings showed that the firm has not focused as much on
motivating its drivers from the customer-related side.</span><span style=\"font-family:&quot;\"></span>
%K Motivation
%K Sharing Economy
%K Service Triads
%K Ride-Sharing
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=118101