%0 Journal Article
%T Virtual Tourism in the Peri-and-Post COVID-19 Era: Understanding How Experiential Media Are Utilized in the Making of ¡°Qatar 2022¡±
%A Shravan Regret Iyer
%A John V. Pavlik
%A Venus Jin
%J Advances in Journalism and Communication
%P 81-102
%@ 2328-4935
%D 2022
%I Scientific Research Publishing
%R 10.4236/ajc.2022.102007
%X In this study, we
examine how and the degree to which Experiential Media (EM) are utilized to
promote travel, sports, and, more broadly, cultural tourism in EM contents
produced in the buildup to the 22nd FIFA World Cup to <span>be hosted by Qatar in 2022, the first Arab nation to host the World Cup.</span> Three YouTube channels were considered for this study, namely: <i>Road</i> <i>To</i> 2022, <i>Al</i> <i>Jazeera</i> <i>Contrast</i>, and <i>Qatar</i> <i>Airways</i>. Using a virtual
reality head-mounted display and the model of EM framework, we found that all
of the nine productions featured limited use of the six qualities of EM. We
identified three broad thematic categories: 1) FIFA stadium and travel, 2) use
of cutting-edge technology, and 3) Qatar¡¯s history and traditions, and many
sub-themes pertai<span>ning to travel, lifestyle,
and more. We provide practical and manager</span>ial im<span>plications of EM contents for the tourism industry, sports tourism, a</span>nd
destination marketing.
%K Augmented Reality
%K Virtual Reality
%K Experiential Media
%K Extended Reality
%K Mixed Reality
%K Sports Tourism
%K Cultural Tourism
%K Virtual Tourism
%K Qatar 2022
%K COVID-19
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=117000