%0 Journal Article
%T 动态多模态话语的模态协同研究——以城市宣传片为例<br>On the Modal Synergy of Dynamic Multi-Modal Discourse—A Case Study of City Promotion Video
%A 何广惠
%A 李成
%J Modern Linguistics
%P 605-613
%@ 2330-1716
%D 2022
%I Hans Publishing
%R 10.12677/ML.2022.104076
%X 以武汉2020城市宣传片为语料，结合ELAN软件的分割、分层、标注功能，探讨多模态话语中不同模态的特点，展现视觉模态和听觉模态的相互配合及其在镜头速率与运镜方式层面上的体现，同时分析了模态之间的协同以及多模态话语的意义建构。研究发现模态之间的关系随时间呈动态变化，其标注分布规律图揭示了模态的选择取决于最佳搭配，并非完全自由随意，模态协同可通过相互协调、相互强化以实现意义构建。<br />
Wuhan 2020 City Promotion Video has been analyzed with the help of ELAN software. According to the function of segmentation, tier and annotation, the characteristics of different modalities in multi-modal discourse are presented, revealing the mutual cooperation of visual and auditory modalities and the representation on lens speed and camera moves. The production of the video embodies the synergy between modalities and the meaning construction of multi-modal discourse. The study indicates that the relationship between the modalities changes dynamically over time. The annotation distribution map reveals that the choice of modal depends on the best collocation and is not completely free and arbitrary. Modal coordination can achieve meaning construction through mutual coordination and mutual reinforcement.
%K 动态多模态，话语分析，模态协同，城市宣传片<br>Dynamic Multi-Modal
%K Discourse Analysis
%K Modal Synergy
%K City Promotion Video
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=50289