%0 Journal Article
%T 听觉阈下说服对行为的影响——以饮水行为为例<br>The Influence of Auditory Subliminal Persuasion on Behavior—An Example of Drinking Behavior
%A 陈凯俊
%A 潘发达
%J Advances in Psychology
%P 1389-1394
%@ 2160-7281
%D 2022
%I Hans Publishing
%R 10.12677/AP.2022.124165
%X 为探讨听觉阈下说服对行为的影响，本实验采用单变量三水平设计对94名大学生进行了实验研究。结果表明：听觉阈下说服对饮水量的主效应显著(P = 0.022)，进一步两两比较发现，相较于无关听觉阈下说服(P = 0.037)和无听觉阈下说服(P = 0.049)，相关听觉阈下说服能对被试的饮水量产生影响。研究结果反对了目前主流的听觉阈下说服“无用”的观点，对听觉阈下说服的研究具有启发意义。<br />
To explore the influence of auditory subliminal persuasion on behavior, a univariate three-level experiment on 94 participants was conducted. The results showed that the main effect of auditory subliminal persuasion on water consumption was significant (P = 0.022), and a further two-way comparison revealed that relevant auditory subthreshold persuasion had an effect on water consumption compared with irrelevant auditory subthreshold persuasion (P = 0.037) and no auditory subthreshold persuasion (P = 0.049). The results of the study oppose the prevailing view that auditory subliminal persuasion is “useless”, and are instructive for the study of auditory subliminal persuasion.
%K 阈下说服，听觉，阈下广告，阈下启动<br>Subliminal Persuasion
%K Auditory Sense
%K Subliminal Advertising
%K Subliminal Activation
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=50699