%0 Journal Article
%T 我国民族传统体育健身休闲产业发展状况、形式与对策研究<br>Investigation and Research on the Development of Traditional Sports Fitness and Leisure Industry in China
%A 王明伟
%A 阙健康
%A 吴香芝
%J Advances in Physical Sciences
%P 116-128
%@ 2334-3478
%D 2022
%I Hans Publishing
%R 10.12677/APS.2022.101017
%X <div style=\"text-align:justify;\">
	通过文献资料、问卷调查、专家访谈、实地考察等研究方法，对我国传统体育健身休闲产业经营状况进行调查和研究。经过调查和研究认为：我国民族传统体育健身休闲产业发展环境良好，整体规模小、产业化水平低，不同项目的经营状况存在差异，个别项目经营状况良好，多数项目经营状况差。在我国民族传统体育健身休闲产业的开发和经营中，应根据我国民族传统体育项目发展的实际状况，把握当前利好形势，有效挖掘和宣传民族传统体育项目的健身休闲功效，积极与其他社会元素相融合，结合自身民族文化特点、健身功能、技术特点，以及所处的地域环境采取其独特的市场开发方式或经营模式。<br />
Through literature, questionnaire survey, expert interviews, on-the-spot investigation and other research methods, this paper investigates and researches the operation status of Chinese traditional sports industry of fitness and leisure. After investigation and research, it is concluded that the development environment of traditional national sports fitness and leisure industry is good, the overall scale is small, the level of industrialization is low, and the operating conditions of different projects are different. In the development and operation of Chinese traditional national sports industry of fitness and leisure, we should grasp the current favorable situation according to the actual development of national traditional sports projects in our country, effectively explore and publicize the fitness and leisure effects of national traditional sports projects, and actively cooperate with other social elements. Fusion, combined with its own national cultural character-istics, fitness functions, technical characteristics, and the geographical environment in which it is located, adopts its unique market development method or business model.
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%K 民族传统体育，体育产业，健身休闲，健身休闲产业，发展对策<br>National Traditional Sports
%K Sports Industry
%K Fitness Leisure
%K Fitness Leisure Industry
%K Development Strategy
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=49898