%0 Journal Article
%T 体育短视频的发展及现状调查<br>An Investigation on the Development and Status Quo of Sports Short Videos
%A 李玉婷
%J Advances in Physical Sciences
%P 66-70
%@ 2334-3478
%D 2022
%I Hans Publishing
%R 10.12677/APS.2022.101010
%X <div style=\"text-align:justify;\">
	2020年新冠疫情的袭来，积极应对疫情的防控下，居民尽量减少外出与社交活动，人们获取信息的方式也在逐渐的改变，更倾向于短视频的形式获取信息及满足自身的需求。以抖音、快手、微视、火山小视频等为代表的短视频平台顺应着发展，并随着经济发展及居民对体育的重视程度的增加，居民对于体育的需求的热度不减，利用短视频APP满足自身对体育的需求。通过短视频平台观看几秒到几分不等的小视频、使用镶嵌的链接，购买需要的体育用品及短视频带有的直播功能，学习体育知识与及获取自身的需求。现在居民通过短视频平台可以进行健身减肥知识学习、体育用品的购买、体育比赛的观看及信息获取、传统民族体育宣传、体育明星、运动康复及其他体育信息的获取。通过短视频平台的探索，了解体育短视频发展现状及需求，提出不足与建议。通过文献资料法、案例分析法对短视频APP平台部分体育信息发布者的短视频得出体育类的短视频的发布具有宣传体育运动的作用；现在短视频平台主要以七类体育信息类进行发布；建议发布者以某一类内容进行归类与总结；建议扩大短视频的宣传方式。<br />
In the wake of the COVID-19 outbreak in 2020, residents should actively respond to the epidemic prevention and control, and try to reduce going out and social activities as much as possible. The way people get information is also gradually changing, and they are more inclined to get information in the form of short videos to meet their needs. The short video platforms represented by Douyin, Kuaishou, Weiwei and Huoshan are in line with the development. With the economic development and the increasing attention paid by residents to sports, the residents’ demand for sports remains strong, and they use short video apps to meet their demands for sports. They can watch short videos ranging from a few seconds to a few minutes through the short video platform, use embedded links, purchase needed sports goods and live broadcast functions of short-sighted frequency band, learn sports knowledge and obtain their own needs. At present, through the short video platform, residents can learn fitness and weight loss knowledge, buy sports goods, watch sports competitions and obtain information, publicize traditional national sports, sports stars, sports rehabilitation and other sports information. Through the exploration of short video platform, understand the development status and demand of short sports video, and put forward deficiencies and suggestions. By means of literature review and case analysis, it is concluded that the release of short videos of sports information publishers on the short video APP platform can promote sports. At present, the short video platform mainly publishes seven kinds of sports information. It is suggested that publishers categorize and summarize a certain type of content. It is suggested to expand the publicity method of short video.
</div>
%K 短视频APP，体育短视频，方式<br>Short Video APP
%K Sports Short Video
%K Mode
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=49291