%0 Journal Article
%T Value Innovation by Creating Blue Oceans
%A Thomas Hammer
%J Open Access Library Journal
%V 9
%N 2
%P 1-12
%@ 2333-9721
%D 2022
%I Open Access Library
%R 10.4236/oalib.1108379
%X This text will explain to the reader how important it is for companies to create ¡°Value Innovation¡± and to find ¡°Blue Oceans¡±. It is shown on 3 examples, how the customer can be made ¡°addicted¡± to all-in-one services or platforms and how the customer accepts a high price elasticity due to convenience. It will be explained, how creating ¡°Blue Oceans¡± will result in having almost no competition and how customer-centric orientation and value creation are related to this strategy and how the term ¡°Disruptive Innovation¡± differs from it. The text also defines the terms ¡°Red¡± vs. ¡°Blue¡± Oceans and gives a brief history of this sector.
%K Blue Ocean
%K Innovation
%K Value Innovation
%U http://www.oalib.com/paper/6769256