%0 Journal Article
%T Research on the Impact of Corporate Social Responsibility on Consumers¡¯ Purchase Intention
%A Mengjun Yu
%A Jikai Wang
%A Jiao Xin
%J Open Access Library Journal
%V 8
%N 7
%P 1-15
%@ 2333-9721
%D 2021
%I Open Access Library
%R 10.4236/oalib.1107672
%X This study built a model including corporate social responsibility (CSR), perception of product quality, consumers¡¯ purchase intention, and tested the influence of the CSR on consumers¡¯ purchase Intention and the moderating effect of perception of product quality through questionnaire method. The results show that CSR has direct positive influence on consumers¡¯ purchase intention, and there are differences in the positive impact on each dimension. The influence of charity, legal and environmental responsibility on consumers¡¯ purchase intention is positively moderated by the perception of product quality, and the influence of economic and consumer responsibility on consumers¡¯ purchase intention is negatively moderated by it.
%K CSR
%K Perception of Product Quality
%K Consumers¡¯ Purchase Intention
%U http://www.oalib.com/paper/6759981